On April 23, 2005, the first YouTube video was uploaded under the title I am at the zoo and is still viewable today. Since then YouTube has become a global phenomenon. With people from all over the planet uploading their favorite video clips.

Websites are now the second most visited search engine after Google. One of the reasons behind its popularity is video marketing, an effective strategy used to promote one’s business. There are several ways to do this with YouTube.

The Complete Guide to YouTube Ads for Marketers

YouTube video creation lets you create your own short video clips that best represent your company or website. Many website design companies will do this for you, if you want to do it professionally and correctly this will be a good choice.

These fees are unlimited, you can spend as little or as much as you like, it all depends on what customers you want to attract and the qualities required for success. The results of creating a well-crafted YouTube video will start showing instantly. This is a much cheaper option than running ads on prime time TV and is just as effective.

When you are satisfied with the creation of your video, you then have to decide how you are going to use it. Finding the most effective way to get more traffic directed to your website depends on the type of customer you are targeting i.e. male/female or both or specific age group and so on. Once you have established these small but very important factors, you are well on your way to completion.

Get started with YouTube Shorts

So your content is complete and ready to go live, now there are several ways to choose from to get your content noticed and here are some of them:

YouTube newsletter and email; send emails and create newsletters from your or other users’ profiles. Video feedback, leave a short video feedback relevant to your ad, try to get there first, people tend to only read the first few comments left so if you want to be seen, be the first.

Create or join a group; You might be lucky enough to find a group that fits your content niche so you can just join it, otherwise you can create your own group.

YouTube streamsYou can show your videos live and engage in chat, so the advantage is that you can get views and opinions on how effective your ad will be.

With new features being created all the time, there is no limit to the number of promotional options available to anyone looking to increase their business or perhaps start a business. You will surely see and feel the benefits that YouTube video creation can offer. It has become one of the most powerful advertising tools used in marketing today.

Also read YouTube Pay Per View and What It Means For You