TrueView In-Stream Ad Format
This type of ad format integrates ads into videos on YouTube. The ad appears as a pre-roll video before, during, or after the selected main video plays. Viewers get 5 seconds to watch the ad. After that, they have the option to continue watching the ad or skip the ad. Advertisers will only pay after all ads or 30 seconds of ads have been viewed. They will not pay for viewers who missed the video. But, when they pay, it will be a higher premium rate.
This type of ad format is part of YouTube’s new monetization scheme. This type of service allows for easier ad streaming at a much more affordable rate. This advertising format is also more financially promising for many video creators and producers looking for ways to monetize their art. The ad format is also very profitable for advertisers because they only pay for each conversion made. YouTube viewers are also happy with this advertising scheme as they have the option to skip ads and watch videos without interruption. The rates also differ in different countries. The return on investment may also be higher for partners than for video creators.
Creating Effective YouTube Pay Per View Ads
If you want to take advantage of YouTube’s TrueView In Stream Ad Format, you’ll need to make really good videos. Your job is to convince your viewers not to skip it after five seconds and continue watching your ad. The first five seconds of the video are very important. Many advertisers will maximize the first five seconds of mentioning brands, products and services. They can advertise without paying YouTube and major video creators. However, some advertisers will go to great lengths to engage viewers to watch more. They make videos that make viewers curious and confused. These videos serve as teasers to get the viewer too interested to stop watching the ad. Also the ad must be attractive enough for the audience to click on more of your ad.
YouTube has become a sensation by hosting free videos for video creators. Their videos get the exposure they want for entertainment and education purposes. With advances in technology and with YouTube’s new offerings, advertisers now have the option to broadcast their ads online via YouTube to billions of YouTube viewers. Despite the popularity of other websites, YouTube still remains the top choice among many advertisers when it comes to running their ads especially with YouTube’s pay per view option.
Since 1996, Rob Fore has built five six-figure businesses, even several six-figure businesses that work part-time in his spare time online. Now, it’s your turn. My Lead System Pro – is a program Rob has used to generate over 18,000 leads and sponsor 1,000 new team members.
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